Marketing and Communications Officer

Job purpose

The Marketing and Communications Officer is responsible for the execution and management of all online & print communications, including managing all Foundation websites. Implements communication strategies involving the website, email communications, and social media, and have a strong knowledge of best practices in digital communications. Works in concert with the Chief Operating Officer and other directors of the Foundation to ensure coordinated, timely, and strategic messaging.

Duties and responsibilities

• Implements the Foundation’s vision, including short-term and long-term plans for the communications and marketing programs and its activities; monitor progress and evaluate the performance
• Raise the visibility of the Kean University Foundation and support the fundraising and alumni engagement efforts, including a strong social media program
• Ensure the organization’s key messages are distributed across all channels to meet engagement and fundraising goals
• Lead and prioritize the Foundation’s marketing efforts by developing and implementing digital and print marketing and communication, social media plans; and creating an advertising strategy
• Oversees market research and data analytics; producing print and electronic publications; buying media and implementing it effectively; supervising brand strategy; analyzing and assessing the effectiveness of all communications strategies; streamlining and aligning the look of communications
• Foster strategic, targeted communications in order to build and expand relationships with all constituencies that contribute to the Foundation’s success: students, faculty, alumni, and the media
• Coordinate the design and management of the Foundation’s website to ensure consistency and up-to-date information across all sites
• Support the communications needs of the CEO and the leadership team
• Responsible for the development of the monthly newsletter content, and manages the layout and distribution
• Provides support for fundraising events
• Implements marketing standards and protocols, including brand guidelines and messaging
• Provides proofreading and editing support for all printed and electronic communications to ensure accuracy, consistency, and quality
• Other duties as assigned including attendance at night or weekend events

Qualifications

• Education:
  • Bachelor's degree or higher
• Experience:
  • 3 or more years of demonstrated professional experience within and familiarity with nonprofit, higher education, and organizations with similar culture and values
• Skills:
  • Excellent written and oral communication skills
  • Ability to work independently in a self-directed manner and in collaboration with others
  • Analytical thinking capacity
  • Strong organizational capabilities
  • Ability to prioritize and manage multiple tasks
  • Proficiency with HTML and website software
  • Proficiency with Microsoft Office tools and Adobe Creative Suite
  • Proficiency in Google Analytics and SEO

Please submit a cover letter and resume to hrjobs@keanfoundation.org