Associate Director Digital Communications

The Associate Director Digital Communications holds a leadership position in the Marketing & Communications Division.  The position ensures that all aspects of digital communication are consistent, within best practices, conform with the latest web technologies, and are up to date across all digital platforms—Hadassah websites, emails, social media, and digital advertising. This includes branding, marketing, graphics, video, content, and events. Ensure that the Hadassah national website, all local websites and all of Hadassah’s electronic communications represent the brand and convey the organizations mission and priorities. Ensure that the national website content is set up and monitored for SEO.

Job Responsibilities

• The Associate Director Communications is responsible for continued project management, serving as Hadassah’s point person working with Blackbaud-our CRM/fundraising partner, our digital marketing agency, and other pertinent outside vendors/consultants as needed.
• Work to optimize email success by working with the Director of Marketing and Special Projects and Operations staff to build and maintain target email lists, minimize unsubscribes, and increase email engagement. Responsible for monthly email calendar.
• Work closely with Hadassah’s Operations Department regarding databases, servers and other technology.
• Work closely with the Operations department on back end website issues/changes/solutions.
• Work closely with staff and volunteers in Membership, Programming, Advocacy, Philanthropy, Conferences/Meetings, and Travel to strategize and fulfill all digital requests.
• Work closely with colleagues on Peer-to-Peer fundraising campaigns; provide assistance to units having annual walk-a-thons using Blackbaud Team Raiser
• Responsible for website content maintenance including regular review and maintenance of site content pages, landing page, and general donation/membership forms.
• Initiate new projects based upon organizational priorities and needs to further advance technology-based communication.
• Responsible for collaborating with the digital marketing agency and the external website developer to revamp the national website as well as Hadassah’s intranet.
• Facilitate communications internally and externally between National Hadassah and the local units around the country. Monitor the effectiveness of national emails and website traffic and report and recommend strategies for success to the membership, fundraising and advocacy directors.
• Troubleshoot web problems in collaboration with Operations department as needed.

Education and Experience   

• College graduate with a marketing degree
• A minimum of at least 7 years of experience managing and developing all digital platforms including web-based CRM products (websites and self-standing applications).
• Experience working for a nonprofit organization
• Previous experience managing websites with proven success in increasing visitor engagement through a positive user experience.
• Experience with SEO for a non-profit website.
• Prior experience incorporating membership and fundraising modules on the public website a major plus
• Must be able to plan strategically while keeping a very careful eye to details
• Must have ability to overseeing diverse projects simultaneously

Knowledge and Abilities

• Previous experience managing staff
• Must have knowledge of website creation, usability, technology, software and best practices
• Ability to manage technical vendors as necessary
• Must be experienced implementing and using a web analytics tool like Google, and other analytics platforms as needed.
• Up-to-date knowledge of web-related technology and industry standards
• Experienced managing social media platforms, i.e. Facebook, Instagram, Twitter, LinkedIn.
• Must be able to hand code HTML, CSS and use Dreamweaver. Must know some Flash and have working knowledge of JavaScript, xml, and forms.
• Experience in Photoshop, podcast platforms such as Libsyn and streaming video helpful
• Must be comfortable leading and presenting in meetings to staff and volunteers and to C-Level executives.

Apply online at: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=56f83f41-5ea6-479b-8798-d916f7f745c1&ccId=19000101_000001&jobId=345352&lang=en_US&source=TW