Social Media Manager

We are a faith-based, Christian organization with a mission to resource and develop the urban youth worker so that urban youth have the leaders and role models they need to lead transformed lives by the Gospel of Jesus Christ.

The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to:

• Deliberate planning and goal setting
• Development of brand awareness and online reputation
• Content management
• SEO (search engine optimization) and generation of inbound traffic
• Cultivation of leads and sales

The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers. The Social Media Manager figures out how to retell the brand’s story on a variety of social channels in a way that is engaging to our audience.

Community leadership and participation (both online and offline) are integral to a Social Media Manager’s success. An essential component is communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected leaders.

This position is full time salaried with benefits and reports to the Program Marketing Manager.

MAJOR RESPONSIBILITIES

The following are high-impact tasks of a social media manager:

• Strategizing: Create and execute social media strategy on all levels.
• Engaging: Cultivate a happy and engaged audience in order to create a community of loyal followers.
• Creating: Create various forms of content from videos to GIFs to infographics and more.
• Curating: Discover, read and sift through content from other experts in our field of ministry.
• Scheduling: Plan ahead and create a regular publishing schedule.
• Listening: Search and listen to conversations that affect our field of ministry. Must be great at handling feedback, from internal & external sources.
• Measuring: Analyze the performance of posts in order to use those statistics to help inform decisions in the future.
• Helping / Community Building: Figure out the best plan of action to help customers reaching out with questions, comments, concerns or complaints. Care for and grow the brands community. Have a solid understanding of relationship management.
• Learning: Be a student of the trade and always willing to learn in order to have short and long-term impact. Monitor trends in social media tools, applications, channels, design and strategy.
• Experimenting: Willingness to experiment new trends the more we learn about what is working and what doesn’t on social media.

ESSENTIAL DUTIES

Essential duties include the following. Other duties may be assigned.

Content Management

• Work alongside the Creative Director & Program Marketing Manager to implement a content editorial calendar to manage content and plan campaigns.
• Administrate the creation and publishing of relevant, original, high-quality content.
• Identify and improve organizational development aspects that would improve content (i.e.: employee training, recognition, and rewards for participation in the company’s marketing and online review building).
• Proficient using multi-social posting programs such as Ocoya, Hootsuite or CoScheduler
• Design, create and promote content through social media advertising.
• Communicate clearly and directly to our target market. Must poses great verbal and written communication skills.

Day-to-Day Activities

• Develop relevant content topics to reach the company’s target market.
• Create, curate, and manage all published content (images, video and written).
• Engaging with our audience by monitoring, listening and responding to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (i.e. Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Manage promotions and social ad campaigns.
• Ensure brand consistency in copy through tone, voice and terminology.
• Analyze key metrics and tweak strategy as needed; this entails hashtag research, using google analytics and others.

Additional Duties

• Participate in building out of comprehensive marketing plan.
• Drive strategies that are proven by testing and metrics.
• Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing and social advertising campaigns.
• Compile reports for management showing results (ROI).
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.

QUALIFICATIONS

• 2-4 years of social media management experience
• Bachelor’s degree in business, marketing, journalism, public relations or related field
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.
• Possess an eye for aesthetic curation and cohesive visual and written storytelling.
• Strong computer skills using Microsoft Office, Adobe Suites and Google Workspace
• Strong time management skill in order to organize tasks, meet deadlines and reach goals.
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube,TikTok, LinkedIn, etc.) and how each platform can be deployed in different scenarios.
• Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
• Displays the ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Makes evident good technical understanding and can pick up new tools quickly.
• Proficient in managing google ads.
• Possesses functional knowledge and/or personal experience with WordPress.

CRITICAL COMPETENCIES

• Is a team player with the confidence to take the lead and guide other employees when necessary. (i.e. content development, creation, and editing of content, and online reputation management).
• The social media manager has a personality who knows Instagram, TikTok and unafraid to speak into the camera directly connecting to our leaders.
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
• Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Please send cover letter and resume to jobs@uywi.org