Director of Membership

ABOUT AASCU

American Association of State Colleges and Universities is the collective voice of 350 public colleges, universities, and systems that hold students and community at the heart of their mission. The association works to expand student access, success and opportunity, promote world-class teaching and experiential learning tied to career advancement, and support applied research and service that advances economic development and quality of life in communities across the country.

SUMMARY OF POSITION

AASCU seeks an experienced, strategic, and hands on Director of Membership to drive revenue through membership promotion and engagement, and to lead membership experience efforts through oversight of membership strategy, systems, marketing, and analysis. The Director will be an effective champion of AASCU’s vision and mission with a primary focus on member recruitment, engagement, retention, and brand awareness. The Director will analyze member data to guide decisions around membership benefits and the member value proposition. The Director will report directly to the Vice President & Chief of Staff and will work closely with the Division of Communications and Public Relations, the Director of Research and Business Intelligence, and across the organization. The Director will oversee a Membership Marketing Coordinator.

KEY RESPONSIBILITIES:

• Develop and direct comprehensive member recruitment, engagement, and retention programs to meet the goals of the association.
• Champion all aspects of member service to ensure the highest quality experience for members and prospects.
• Ensure integration of diversity, equity, and inclusion in AASCU membership efforts and materials.
• Create persuasive organizational and value proposition messaging to grow membership and promote engagement.
• Oversee membership processes including, but not limited to:
• Maintain prospect database and recommend campaigns to encourage membership.
• Oversee processing of new member applications.
• Develop and manage new member onboarding/welcoming process.
• Oversee retention and renewal campaigns and processes.
• Monitor, analyze, and report on membership data and trends. Work closely with the Director of Research and Business Intelligence to ensure data integrity of member records as well as to ensure all membership decisions are data informed.
• Direct a membership budget with membership deliverables, including marketing collateral, and hold responsibility for generating dues revenue.

REQUIRED SKILLS AND ABILITIES:

• Demonstrated ability to drive continuous improvement through the assessment of processes and systems.
• Proven ability to work collaboratively within the department and throughout the organization. Additionally, a proven ability to independently manage a high performing team that delivers accurate and actionable data to support AASCU’s strategic plan and goals.
• Experience directing successful membership marketing strategies and implementation.
• Demonstrated experience and successful results in building multi-year strategies.
• Exceptional time management skills and commitment to meeting deadlines.
• Ability to manage multiple projects simultaneously with attention to detail.
• Appreciation for and supportive of working in a diverse environment with all levels of employees.

QUALIFICATIONS

• 10 years of progressive leadership experience in association management with demonstrated success in increasing membership recruitment, retention, and engagement; achieving revenue goals; and maintaining database integrity. Higher education or non-profit is a plus.
• Bachelor’s degree required. Master’s degree preferred. Certified Association Executive (CAE) is a plus.
• Outstanding communication (verbal and written) influencing and relationship building skills as well as a commitment to a high level of customer service.
• Knowledge of, and experience working with, Association Management Systems (iMIS, Nimble, MemberClicks, Netforum, etc.).
• Experience and proficiency with social media platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube), email service providers (Informz, Constant Contact, Mailchimp, Magnet Mail, etc.), Google Analytics, and other marketing technologies as necessary.
• A proven track record of management experience and mentoring.
• Exceptional time management skills and commitment to meeting deadlines.
• Full understanding of the importance of outstanding customer service.
• Some travel required.

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