Digital Strategy Associate

Position / Salary: This is a full-time, exempt role with a salary range of $58,000 to $70,000, depending on experience.

Location: The role will ideally be based in or near Berkeley, CA – but we are open to candidates based elsewhere.

Reports to: Director of Digital Strategy

Timeline: Applications reviewed on a rolling basis; deadline to apply is Friday, December 2, 2022.

BACKGROUND

Co-founded by former Secretary of Labor Robert Reich, Inequality Media (IM) is an award-winning non-profit with an audience of over 7 million followers across Facebook, YouTube, Twitter, TikTok, and Snapchat. IM uses digital storytelling to educate and engage the public about economic inequality and the imbalance of power in our democracy. We produce compelling original content, with a focus on short-form explainer videos, and share it through social media to provide a way for viewers to mobilize, educate their communities, and take action.

The content we produce includes multiple videos per week that:

• Add context to prominent stories in the news cycle related to structural trends in politics and the economy;

• Explain the underlying facts and economics in a way that is both engaging and accessible; and

• Tie the issue back to the larger story of how widening inequality undermines our economy and threatens our democracy (an analysis that is often missed by the mainstream media).

We do this with a small, highly collaborative team of six full-time staff members, and several expert consultants. Operating much like a start-up, we are a fast-paced organization which values innovation, teamwork, inclusiveness, respect, creativity, humor, and a “growth mindset.”

Our videos have been viewed over 90 million times. As our reach and output has grown, our need for additional digital content producers and managers has increased. We seek a Digital Strategy Associate to help us build a greater capacity for content creation and to explore new possibilities on emerging platforms.

POSITION OVERVIEW

The Digital Strategy Associate will work hand in hand with the Director of Digital Strategy to help drive content strategy and content development, to produce and create videos, and to support the ongoing maintenance of digital content assets. This creative digital native will coordinate a diverse range of creative production, strategy, and content activities related to social video across multiple platforms.

The role is suited for someone who is excited by the ever-changing digital landscape, keeping up with trends, and tracking the rapid newscycle. This person has an eye for aesthetics and a keen creative design sense, including as aligned with what is being favored on various platforms, such as Instagram and Tiktok. They will be energized by staying on top of digital trends, and even creating and forecasting them.

The ideal candidate will be a creative content producer with a high level of organization and the ability to simultaneously manage multiple projects with competing deadlines. They are a self-starter and a quick learner, are open to feedback, seek clarification, manage work from start to finish, meet all deadlines, and communicate clearly, openly and in a timely manner.

As part of our collaborative, creative, and nimble team, this position provides opportunity for professional growth and to learn more about successful digital strategies on emerging as well as legacy media platforms.

The Digital Strategy Associate will also work closely with our Head of Creative, Head of Content, and Senior Social Media Strategist as needed to support the organization’s production and digital needs.

JOB DUTIES

PRODUCTION/CREATIVE

• Work collaboratively with the Director of Digital Strategy to support the creation of (primarily) short video content with the greatest potential to go viral and furthers our brand. This will range from pitching ideas to editing videos.

• Take on reviewing news hits, interviews, and previous conversations featuring key players for clippable moments that can be recycled for social media – including editing and captioning them for social media as needed.

• Collaborate with a team to convert audio-only assets into products usable on audio-only platforms or mediums (podcasts, radio, etc.)

• Stay up to date on current editing trends and techniques, including related to social video, to enhance storytelling and content performance.

• Create title cards, video thumbnails, and other graphics as needed.

DIGITAL

• Work with the Director of Digital Strategy and consultants on paid campaigns to distribute content via Google Ads, Facebook Ads, and beyond.

• Help manage script and copy preparations for new paid content, organizing video assets, and ensuring all content is properly prepared for the team to upload to ad platforms.

• Work with operations staff to ensure that ad budgets and receipts are properly tracked and labeled.

• Support efforts to monitor organic and paid analytics in Sprout Social and elsewhere.

• Search and acquire appropriate assets that bring data to life – for both paid and organic content.

ORGANIZATIONAL

• Work with the Director of Digital Strategy to manage and organize footage, assets, and project files as needed for production team and self-driven projects.

• Collaborate with the team to ensure that completed assets are properly labeled and tracked across between task management platforms and shared drives – and labeled in video databases.

• Maintain and update organization’s media/interview archive – including making it more easily searchable.

• Help update IM & IMCA Websites as needed with new video and written content.

• Assist to organize contact inboxes following digital campaigns.

QUALIFICATIONS

We know there are great candidates who might not check all the boxes listed below, or who possess important skills we haven’t thought of as it relates to this position and the organization writ large. If that’s you, please don’t hesitate to apply and tell us about yourself.

• Bachelor’s degree and at least 1-3 years of past work or internship experience in a non-profit, digital media, or social-good setting; or equivalent combination of education and experience.

• Basic video editing experience and knowledge of video optimization for mobile

• Demonstrated success in creating shareable video content for social media

• Experience with video-editing software Adobe Premiere, CapCut, or Kapwing.

• Experience with graphics software/platforms (or strong interest in) like the Adobe Suite (Illustrator, Photoshop…), Canva, etc.

• An interest in Inequality Media’s style of explainer videos and content on emerging platforms.

• Flexibility and comfort working in a fast-paced environment, including to capitalize on unanticipated opportunities related to the news cycle

• The ability to handle multiple deadlines and complete assignments with minimal supervision in a fast-paced workplace.

• Ability and willingness to perform a range of tasks

• A growth-mentality — you’re unafraid to shift, stumble, and grow within an ever-changing landscape.

• Tech savvy with exceptional skill for technical problem solving. Microsoft Office, Google Suite fluency required.

• Proven ability to meet deadlines and work both independently and in a team in a collaborative environment.

• Demonstrated commitment to and competency around diversity, equity, and inclusion.

• Knowledge of and passion for current events, progressive politics, journalism, public policy, and/or economics is a plus.

GREAT TO HAVE

• At least 2+ years of experience editing/producing video content.

  • We would welcome examples provided in a portfolio of previous work.

• Audio editing experience welcomed – particularly with editorial discretion over content cuts.

• Experience with production (lighting, sound, cinematography) a plus.

• Experience in the news and/or on digital, political advocacy, electoral, or issue campaigns.

• Familiarity with donor software such as ActBlue.

• Familitiary with CRM software such as EveryAction and ActionNetwork.

• Experience with 501(c)3 and 501(c)4 organizations is a plus.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee must be able to remain in a stationary position, constantly operate a computer, communicate with others, and exchange accurate information. Employees must be able to observe and judge items presented on digital screens or monitors. The person in this position needs to occasionally move about on-set during monthly video shoots in studio locations.

SALARY & BENEFITS

This role is a full-time, exempt position. As scoped out in the list of qualifications above, has an annual salary range of $58,000 to $70,000.

Inequality Media provides 100% of medical, dental, vision, and life insurance coverage costs for employees. We offer discretionary time off (DTO) vacation and sick leave policies, in addition to days off for federal holidays and the entire week between Christmas and New Year’s Day. A 401k retirement plan is available after one year of employment and Inequality Media will match an employee’s contribution of up to 4% of their salary.

Inequality Media has a professional development budget to support employee learning and development. We also offer partial reimbursement for the use of personal phones, computers, and technology, or will loan you the equipment you need to work successfully in the office or at home.

WORK LOCATION AND SCHEDULE

This is a remote position, but we have a strong preference for candidates in the Pacific Time Zone – and candidates local to the Bay Area with the ability to travel to Berkeley, CA once a month for video shoots are highly desired.

TO APPLY

Applications will be reviewed on a rolling basis and interviews will be offered on a rolling basis starting in late November / early December. As such, we strongly encourage candidates to apply ASAP and no later than December 2, 2022. The position will be open until filled.

To apply, please email your application and a cover letter which directly addresses why you’re interested in this particular role to: hiring@inequalitymedia.org with the subject line: “Digital Strategy Associate - First Name Last Name”.

The ideal start date for this role is on or before January 1, 2023.

We anticipate the hiring process will consist of three interviews (at least one of which will probably last no more than 30 minutes). Questions about this position or the application process (including any requests for reasonable accommodation) can be sent to: hiring@inequalitymedia.org.

As an organization committed to economic justice and the future of American democracy, Inequality Media is committed to building an inclusive environment for people of all backgrounds.

Women, Black people, Indigenous people, and people of color, LGBTQIA+, veterans, and those with a disability are not only encouraged to apply but also to bring their experiences and points of view to the table.

Inequality Media is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.