How To Post Jobs And Write Job Postings That Truly Work
Selecting where to post and effectively writing truly engaging job postings is the most important key element to focus on when creating effective job postings, posting jobs and recruiting staff.
The six most important aspects to review when creating a new job posting are: (1) correct content gathering, (2) opportunity introduction, (3) salary and title/level review, (4) effective requirements, (5) use of a clear and engaging closing, and, (6) the strategy you use to post jobs and recruit.
We will discuss each in further detail. If you employ these approaches your organization will be much more likely to hire talented professionals that are a full match for your entity.
(1) Correct content gathering: content and the main aspects of your job posting should be more than a list of what they job will do on a daily basis.
Effective job posts detail the work required to achieve and overcome the strategic challenges for the job function. To aid you in the correct collection of responsibilities first ask and review the largest organizational challenges the position will be exposed to, and the main projects the role will lead in the first year of its work. Concentration on content that effectively describes the true strategic goals and work is the most important information to full understand prior to writing the job posting.
(2) Opportunity introduction: the secret to writing terrific job posting is all about the opening!
Start with excitement! Starts with the why. Start with the challenge the position will have the pleasure of working on. Keep it upbeat, describe the role in broad strokes and represent the exciting positives about your organization. Try to keep the intro to two paragraphs that make the opening sounds fun, challenging, and truly rewarding. It’s ok to actually say that the position is rare, that it is truly rewarding, is wonderfully challenging and works with a devoted amazing team of professionals. Get creative and grab your readers attention! Once you see a job posting as an opportunity announcement and not a stale job description you are on the road to success!
(3) Salary and title/level review: ask yourself first if the responsibilities of the role effectively represent the title.
Then review the salary in your region to make sure it is a match for the title you have chosen. If these are not congruent your position will stay open and not fill. This area is the most common mistake of all job postings. Inflated job titles that do have salaries that are equivalent, or responsibilities that are way beyond the job title. If you have either of these issues you need to go back and rewrite and re-strategize. If your not sure just google the title, location and the word salary to see the average in the area. Your salary should be at least the 55% median level.
(4) Effective requirements: be careful not to require aspects that are not actually fully require.
Likewise be careful of listing things as ‘a plus,’ as it scares off candidates that do not hold the background. Instead think about what the target for what you want to hire is and list at that level. If you will not likely hire anyone with two years of experience unless they can walk on water, why is the requirement two years? Instead list what you would like to hire. List what the true minimum is! But, don’t require specific programs or list them as ‘a plus’ unless it’s a hardline requirement. The purpose of the job posting is to attract the most candidates so HR or a recruiter can then judge who is the best possible candidate. Be a fisher-person not a cynic. Attracting talent with upbeat content and clear goals works a whole lot better.
(5) Use of a clear and engaging closing: just like in sales job postings are all about the close!
Make it sound easy to apply, make it sound like now is the time! Never ask candidates to go to another website that is complex to apply to. If you do you will loose 65% of your best talent! Instead have an immediate email for them to apply to or a link. Think about a location they can immediately apply and upload their resume. A great close includes all the positives.
Detail all of your benefits, perks, vacation, office culture, and how much people love working for you. Create a picture of positivity, opportunity, challenge and career growth. If you have done all of the steps and you are still struggling, it’s time to take the exciting job announcement and network it. Research groups and prospective targets that meet the experience you are seeking. Then just reach out and let them know you are networking! Every job is fillable, with the right approach and strategy.
(6) Post jobs.
Part of filling any job opening on your team should including recruiting in three main areas if you are attempting to run a comprehensive recruiting process. This includes (a) posting your job opening online on national sites, (b) use of your resume database and or consideration of past applicants and, (c) direct reach out to candidates of interest via direct networking and or via referral. The less direct reach out and networking that is completed on each role the more important it is to post your openings on effective job websites that reach national talent such as Foundation List or other leading websites for recruiting talent.
For a comprehensive list of the best places to post jobs for nonprofits click here.
For a comprehensive list of the best places to post jobs for corporations and businesses click here.