Digital Communications & Marketing Manager

Use your expert knowledge of digital platforms and superior storytelling skills to put a spotlight on Bellwether’s services and impact.

About Bellwether 

Bellwether is a national nonprofit that exists to transform education to ensure students furthest from opportunity achieve outcomes that lead to fulfilling lives and flourishing communities. We work hand in hand with education leaders and organizations to accelerate their impact, inform and influence policy and program design, and share what we learn along the way.

We are a remote-first team, and our work is national in scope, so our flexible working style allows our professionals to work where they have built their lives, which means Bellwether can hire the best person for each role, regardless of geography. This role can be based anywhere in the United States. Up to approximately 10% travel may be required.

Our External Relations (XR) team leads Bellwether’s communications, marketing, editorial, and development work, ensuring that the organization’s work reaches and resonates with key audiences and creates new opportunities for potential funders and clients to partner with us.

About the Position

Bellwether has an immediate opening for a Digital Communications & Marketing Manager who will co-lead the development and manage the implementation of a comprehensive digital communications and marketing strategy for the organization.

The Digital Communications & Marketing Manager will report to Bellwether’s Director of Communications & Marketing, McKenzie Maxson.

Responsibilities

The Digital Communications & Marketing Manager will co-lead the development and manage the implementation of a comprehensive digital communications and marketing strategy for the organization that highlights Bellwether’s services and impact for key audiences and generates leads for future partnerships. They will work collaboratively across the XR team and the organization, embedding themselves into project workstreams as necessary to ensure digital content advances both project and organizational goals. In this position, you should expect to:

Co-lead development of a comprehensive digital communications and marketing strategy.

• Working with the Director of Communications & Marketing, develop strategies that significantly increase engagement with Bellwether’s key audiences (including media, policymakers, funders, and current and prospective clients) across social media (organic and paid), email, and other digital platforms.
• Develop and track metrics that accurately capture Bellwether’s reach and impact on digital platforms based on the organization’s broader communications and impact goals.
• Bring an expert perspective on the best way to use major digital platforms (strategically and tactically), and constantly update this perspective as platforms evolve.

Drive high-impact storytelling and marketing.

• Work with experts across the organization to develop content and digital campaigns in multiple formats that reach and resonate with key audiences and drive leads for priority portfolios of work.
• Continuously push Bellwether’s ability to create content in different media (written, audio, video, etc.) with a clear perspective on which formats best suit particular stories/target audiences/marketing goals.
• Refine and, where necessary, build new systems to codify best practices across our digital platforms, including the use of artificial intelligence tools to support more efficient and effective digital storytelling.

Manage Bellwether’s day-to-day presence on digital platforms.

• Draft and post compelling content (in collaboration with content experts from across the organization, as necessary) optimized for specific platforms tied to new Bellwether releases, current events, and “evergreen” communications and marketing priorities.
• Collaborate with the Senior Design & Visual Associate to ensure content on platforms is as “visual first” as possible while reflecting the organization’s brand guidelines.
• Produce multimedia content for priority platforms (including live digital events) in service of broader communications and marketing goals.
• Recommend and execute paid digital advertising campaigns to advance project-specific goals and broader communications and marketing goals.

Qualifications

Excited? We are, too. You should apply if you have:

• A passion for and commitment to transforming education to ensure students furthest from opportunity achieve outcomes that lead to fulfilling lives and flourishing communities.
• At least three to five years of demonstrated professional experience in digital communications and marketing.
• A demonstrated track record of developing and implementing high-impact organic and paid digital communications and marketing campaigns in the public, private, and/or nonprofit sectors.
• The ability to think creatively and innovatively about opportunities to refine and expand the reach of our digital work (including by expanding to entirely new platforms or kinds of content).
• Strong skills in written communication, editing, and interpersonal communication.
• An entrepreneurial work style and willingness to proactively stay on the leading edge of new developments in digital platforms, to identify needs, and to take on projects.
• The ability to manage multiple projects to timely and effective execution.
• The ability to give and get feedback; to manage up and laterally, as needed; and to execute projects successfully without constant supervision.
• A well-rounded interpersonal skill set and the capacity to work well both independently and in a team environment.
• A high level of attention to detail and a commitment to producing the highest-quality work.

The following traits/skills are preferred but not required:

• Experience with basic graphic design and video production/editing.
• Basic fluency in recent developments in education policy.
• Experience with web-based content management systems (including Divi and WordPress) and CRMs (including Salesforce).

Compensation

The base salary range for this role for an incoming team member is $87,500–$94,000 annually, with eligibility for an annual performance bonus targeted at $5,025, based on individual and organizational success. While the final offer amount will be determined by multiple factors — including previous experience and content knowledge — and may vary from the listed range, Bellwether is committed to transparency, and all offers are aligned with our compensation philosophy.

Bellwether provides an attractive benefits package that includes a performance bonus based on individual and organizational success, health care coverage, and a 401(k) plan with an employer-matching contribution policy.

Use your application materials (letter of interest, resume, and a portfolio showcasing at least two digital campaigns on which you played a leading role) to show us how you have the skills we listed or why the skills you have are the ones we need. You should also use your application materials to clearly highlight ways in which your background and experience align with Bellwether’s mission, including our commitment to helping young people furthest from opportunity.

Please address your letter of interest to McKenzie Maxson, Director of Communications & Marketing. This role has a priority application deadline of December 12, 2025. While we prioritize applications received on or before that date, we will review applications as we receive them until the position is filled. Note: Applicants must be authorized to work for ANY employer in the United States. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Bellwether is committed to providing equal opportunities. It is our policy to ensure that all individuals with whom we are in contact are not discriminated against based on age, race, ethnicity, color, disability, gender identity, gender expression, political viewpoint, marital status, national origin, religion, sexual orientation, or veteran status. Further, as described above, Bellwether is committed to building a diverse team and strongly encourages individuals from all backgrounds to apply.