Social Media Strategist

Key Functions

• Work with communications team to implement the Committee’s communications and public relations objectives
• Develop sustained and compelling social media initiatives that attract targeted audiences to engage with organizational mission
• Engage with audiences through social media to raise awareness of the Committee and its mission and to elevate national brand recognition
• Oversee the Committee’s online presence and website content, both to support the organization and its programs, and to further its role in educating the public about U.S.-China relations
• Monitor and promote press coverage, media appearances, and articles related to the organization and its directors, staff, fellows, and members
• Monitor current events and discussion of issues affecting U.S.-China relations and Greater China and respond to shifts in Sino-American relations
• Ensure that organizational visual identity and writing style are applied to public materials
• Collaborate with staff to promote the organization’s activities, initiatives, and accomplishments
• Coordinate with production assistant on the development of digital content for distribution through social media

Responsibilities

• Develop social media campaigns that engage with target audiences and grow the Committee’s following
• Manage, develop content, and implement strategy across the Committee’s social media platforms
• Monitor, grow audience, and develop content for organizational Twitter accounts; live-tweet selected public events
• Evaluate the effectiveness of social media campaigns and strategies using quantitative tools and qualitative analysis
• Produce and submit a bi-annual report of social media activity, growth, and paid advertising results
• Develop and maintain social media and digital content guidelines
• Develop content for the website to highlight current programs, upcoming events, digital media, and major and accomplishments as needed
• Update and manage promotional strategy for the organization’s digital media accounts
• Contribute to the monthly e-Newsletter in close coordination with the director of communications
• Coordinate with staff on public event promotion, organizational announcements, and brochures
• Collaborate with communications team on the production of the annual report of the Committee’s activities
• Report to the director of communications

Qualifications

• Demonstrated experience in creating, planning, and executing digital campaigns
• Demonstrated editorial management skills, analytical skills, and interpersonal skills
• Experience, creativity, and versatility in engaging and building audiences on various social media platforms
• Advanced proficiency in writing compelling copy
• Interest in and commitment to the U.S.-China relationship
• Intermediate proficiency in Mandarin desirable
• Deadline-oriented and able to work in a fast-paced environment
• Able to work independently and in teams

Requirements

•  U.S. work authorization
• B.A. required/M.A. strongly preferred
• Minimum 4-6 years of experience; previous experience in international relations highly desired
• Occasional evening and weekend work
• Based in New York City

Please send a cover letter and resume to applications@ncuscr.org. References will be requested from candidates under consideration. No phone calls, please.