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Description
ABOUT AMERICANS FOR THE ARTS
Americans for the Arts builds recognition and support for the extraordinary and dynamic value of the arts and serves, advances, and leads the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. The vision of Americans for the Arts is that the arts are recognized as integral to the lives of all people and essential to healthy, vibrant, and equitable communities across the nation. Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. Americans for the Arts is headquartered in Washington, DC and has a second office located in New York, NY.
POSITION SUMMARY
The Marketing and Membership Coordinator is a member of the Marketing and Communications team and is responsible for helping grow Americans for the Arts’ audiences and raise earned revenue by recruiting and retaining members and marketing the organization’s events, programs, and services. This team member works with staff across the organization to drive membership growth and engagement throughout all phases of the member lifecycle, and to create and leverage opportunities for earned revenue with existing and new audiences.
This staff member works directly with the Senior Manager, Sales & Marketing on marketing projects that include event promotion, advertising and exhibit sales, and membership prospecting, recruitment, engagement, and renewal. This means creating communication and campaigns that: attract a dynamic and diverse membership and audience; communicate the value of membership and connection to Americans for the Arts; and highlight the organization’s events, programs, and services.
POD SUMMARY
The Research & Messaging Pod brings together the Marketing and Communications, Research, and Strategic Impact teams to create synergy among, and a through-line between, forward-thinking research initiatives; development of innovative programs, ideas, and partnerships; impactful communications and promotional strategies; and consistent evaluative practice to spark relevance and opportunity for the field and organization, shift and enhance public opinion about arts and culture and the organization, and expand the horizon of what is possible.
TEAM SUMMARY
The Marketing and Communications team leads Americans for the Arts’ efforts to ensure that the organization is effectively reaching a broad spectrum of stakeholders, media, and strategic partners with the best messages, products, and services. The team builds recognition for the important work of Americans for the Arts, and the arts in general, to stakeholders, potential stakeholders, and beyond. This work centers on implementing strategies for strengthening brand recognition and clout, increasing media attention for the organization and for the impact of the arts in America, and creating and disseminating materials and messages that demonstrate a strong and recognizable brand for Americans for the Arts.
KEY DUTIES AND RESPONSIBILITIES
Key duties and responsibilities include, but are not limited to:
Membership and New Audience Recruitment
Americans for the Arts’ professional membership program serves about 1,000 organizations and 1,000 individuals. In all, about 5,000 people receive paid membership services generating more than $400,000 in annual revenue each year. The Marketing and Member Coordinator will:
- Implement marketing strategies for the recruitment, retention, and engagement of members while also increasing stakeholder outreach for earned-revenue opportunities including events, programs, and services.
- Increase outreach and authentic engagement to more diverse and underrepresented audiences and potential stakeholders including arts professionals who are part of BIPOC, disabled, LGBTQIA+, and underserved communities.
- Maintain a timeline and calendar of marketing campaigns and membership activities including files of mailing and fulfillment samples, schedules, reports, for all campaigns.
- Monitor engagement metrics for our member community and work with Senior Manager, Sales & Marketing. to both hone formal systems for member and stakeholder feedback and to optimize marketing strategies.
Storytelling and Outreach
The Marketing and Membership Coordinator works to ensure that members (and the greater nonprofit arts field) understand the value of Americans for the Arts’ events, programs, services, and professional membership. The Marketing and Membership Coordinator will:
- Create and coordinate marketing emails, direct mail, social media, web copy, and digital advertising to members, potential members, and stakeholders around a variety of events, programs, and services. These will include: Annual Convention, National Arts Action Summit, National Arts Marketing Project Conference, ArtsU webinars, Job Bank, professional membership, and more.
- Create and coordinate written content that celebrates and engages members and offers them needed tools through communications channels such as the Monthly Wire member newsletter, social media, program newsletters, the web, and one-sheets and brochures.
- Work with program leads to identify new audiences for events, programs, and services and assist in related targeted outreach.
- Work with the Senior Manager, Sales & Marketing to increase advertising and exhibiting sales with stakeholders who are eager to engage with nonprofit arts professionals.
- Assist Senior Manager, Sales & Marketing in creating and implementing advertising that promotes Americans for the Arts’ events, programs, services, and professional membership.
- Maintain appropriate sections of the Americans for the Arts website, and post, tag, and track to increase engagement.
- Monitor and research news on Americans for the Arts members and the larger arts field. Interview members for spotlights and collect stories for the story database and regular communication.
- Continue to learn about and stay on top of the changing digital marketing landscape.
Membership Retention and Benefits
The Marketing and Membership Coordinator assesses and updates existing membership benefits including identifying potential new opportunities. The Marketing and Membership Coordinator will:
- Provide excellent customer service to members including engagement around membership levels and opportunities and responding to questions by phone and email.
- Manage the member listservs. Approve posts, handle monthly member drops and adds, and brainstorm strategies for increasing engagement.
- Work with the Local Arts Advancement team on quarterly membership briefings and networking opportunities through the online ArtsU platform.
- Work with Senior Marketing & Sales Manager to create and send personalized emails to monthly and annual lapsed members.
- Coordinate regularly with the database team and customer service reps to ensure that member benefits are updated in the database to confirm current and new members are receiving the most accurate and up-to-date information.
- Work with Job Bank vendor to maximize related earned income.
Other Duties
- Work regularly in the CRM database, demonstrating a strong ability to use data to generate new leads, ideas, and campaigns.
- Support projects and complete other duties as assigned.
QUALIFICATIONS
- At least 2-3 years of professional marketing experience in the nonprofit sector, an association, or an arts organization
- Strong persuasive writing skills experience engaging with diverse audiences and refining complex information into easily understandable content
- Experience implementing targeted and time-sensitive marketing campaigns
- Experience writing and creating marketing emails, social media advertising, direct mail, and webpage content. Experience with marketing automation and Display & Search advertising is a plus.
- Understanding of web analytics tools and CRM database, and experience pulling reports and making marketing recommendations based on data
- Experience working on revenue-generating projects and meeting sales or leads goals
- Basic knowledge of any Content Management System (CMS) and experience updating and maintaining webpages
- A positive attitude and an earnest interest in providing quality customer service to our members, stakeholders, and partners
- Knowledge of Salesforce and Higher Logic a plus
- Strong organizational skills and the ability to handle multiple projects
- Strong Personal Computer (PC) skills including Microsoft Office (Outlook, Word, Excel, PowerPoint), Internet research experience, and basic PC troubleshooting
- A willingness to take responsible risk, a desire to innovate, and the patience to bring others along with you
SALARY: Starting at $55,000.00
WORKING CONDITIONS
- This position works 37.5 hours per week Monday through Friday around core business hours (10:00 am – 4:00 pm ET)
- Some travel may be required
CULTURAL EQUITY COMPETENCIES
Americans for the Arts acknowledges the existence of systemic and structural biases and believes it is necessary to be strategic and intentional in pursuing cultural equity in all aspects of governance, operations, and programming. As an employee, you are expected to:
- Pursue substantive learning to achieve greater cultural consciousness by attending at least one Americans for the Arts Learning Lab per quarter and/or other professional development opportunities
- Support adoption of best practices to create a more diverse, equitable, and inclusive work experience for colleagues and external partners
- Strive to consider the people, places, and cultures that might be missing from your work and look for opportunities to increase inclusivity in all the work you do.
- Support the mission and vision of Americans for the Arts in all interactions with colleagues, members and stakeholders
- Encourage colleagues and external stakeholders to advance cultural equity by adhering to the standards outlined in the Staff Values & Behavior Agreement in all interactions
EQUAL OPPORTUNITY EMPLOYER
Americans for the Arts believes that one of its greatest strengths is the rich diversity of its staff.
We provide equal employment opportunity without regard to race, color, creed, gender and gender identity or expression, age, mental or physical disability, medical condition, including pregnancy and childbirth, religion, national origin, marital status, sexual orientation, ancestry, genetic information, political belief or activity, veteran or military discharge status, or any other basis protected by local, state or federal law and regulations under Title VII.
The policy applies to all employment practices, including but not limited to recruitment, hiring, training and development, promotion, transfer, termination, layoff, compensation, benefits, social and recreational programs, and all other conditions and privileges of employment in accordance with applicable federal, state, and local laws.
All employees have the right to work in a workplace that is free of discrimination. Any person who believes they have been subjected to discrimination of any kind should contact their immediate supervisor or the Director of Human Resources. All complaints will be thoroughly investigated and any person violating this policy may be subject to disciplinary action up to and including termination. The law prohibits retaliation against any employee for reporting discrimination or perceived discrimination, or for participating in an investigation of incidents of discrimination or perceived discrimination.
BENEFITS
- Twelve days paid vacation first two years of employment, 15 days in third year and 20 days in fifth year and beyond with the ability to carryover your full years vacation to the following year
- Twelve sick days per year with the ability to maintain up to 20 days in your accrual balance
- Paid Volunteer time off
- Individual HMO Advantage health insurance, dental and optical with option to upgrade to a PPO or add dependents
- Healthcare, Dependent Care and Transportation pre-tax flexible spending accounts
A full list of benefits can be found on our website at: