Director of Individual Giving

California Rural Legal Assistance, Inc. (CRLA)
June 27, 2019
Oakland, CA
Job Type


About CRLA

California Rural Legal Assistance is a nonprofit legal services program founded in 1966 to assist low-income individuals in rural communities.  Now in its 51st year, CRLA is the largest legal aid organization in California, utilizing its 19 offices and a nearly $15 million annual budget to provide more than 42,000 low-income Californians with free legal assistance, community education and outreach programs. CRLA’s mission, “To fight for justice and individual rights alongside the most exploited communities in our society,” has driven the development of innovative programming for vulnerable communities, including farmworkers, children, migrants, indigenous communities, and the LGBT community.

  • Position: Director of Individual Giving
  • Experience:3 plus years
  • Application Deadline: Open until filled
  • Location: CRLA - Central Administration Office
  • Term of Employment: Regular, Full-Time
  • Other: FLSA Exempt, Non-Union Position

Director of Giving

The Director of Giving supports CRLA’s philanthropic goals by developing an annual and major gift solicitation strategy in partnership with the Chief Development Officer, the Executive Team, and the Board of Directors.  The ideal candidate is a passionate front-line fundraiser who loves building direct relationships with donors and brings a proven record of successfully soliciting and securing four- and five-figure gifts from individual donors.  This role requires exceptional organization, relationship-building, and communication skills. 

This is the perfect position for someone who:

  • Is a skilled relationship builder who is personable, enthusiastic, and has the ability to develop and maintain relationships with people across cultures
  • Has a strong track record of success managing and growing a portfolio of donors

Essential Responsibilities

  • Identify, cultivate and engage a portfolio of 100 – 150+ prospects and donors
  • Thoughtfully and strategically participate in all aspects of donor relationships, including initiating contact, qualifying philanthropic capacity, preparation of proposals, solicitation, closure, and stewardship
  • Ensure each portfolio donor has a clear relationship strategy and timeline; use DonorPerfect to document donor interactions, track progress, and plan
  • Build relationships with donors and prospects via phone calls, personal visits, ongoing written contact, and events; maintain an active calendar of individual visits and meetings
  • Share donor engagement best practices across the organization, and actively contribute to an internal culture of philanthropy and stewardship
  • Oversee major fundraising events, including signature events. Serve as a strategic partner in the development and marketing of these events, setting goals and delivering desired outcomes.
  • Partner with Chief Development Officer to set strategy and execute fundraising plans for sustaining and growing the number of annual donors, the size of individual donations, and converting annual donors to major donors, with a major emphasis on donor acquisition, cultivation, and stewardship.
  • Partner with Director of Communications and CDO to plan and execute a multi-channel campaign of direct mail and online solicitations, including segmented letters and customization for mailings to select constituencies
  • Build and maintain a strong working knowledge of CRLA’s work in order to educate and inform prospective and existing donors about the work.

This job description is not designed to contain a comprehensive listing of activities, duties or responsibilities that are required for this job. Duties, responsibilities and activities may change at any time with or without notice.


Required Education and Experience

  • Bachelor’s Degree or equivalent
  • Minimum three to five years of fundraising experience, including successful implementation of annual and major giving programs
  • Broad knowledge of the principles of fundraising, including annual, major, and planned gifts
  • Ability to attract and cultivate meaningful relationships with prospective donors
  • Excellent verbal, written, and interpersonal communications skills
  • Experience planning events
  • Meticulous attention to detail
  • Ability to excel in independent and team-based work and to collaborate effectively with diverse constituencies
  • Ability to prioritize multiple tasks in a fast-paced, deadline-driven environment
  • Ability to maintain confidentiality of donor and organization information
  • Ability to occasionally work unconventional hours and travel up to 25%

Preferred Education and Experiences

  • Master’s Degree or equivalent
  • CRFE Certification or equivalent
  • Bi-lingual (Spanish) abilities strongly preferred
  • Working experience with DonorPerfect a plus
  • Experience in Legal Aid organizations preferred

Compensation & Benefits:

Salary DOE; Generous benefits package includes Medical, Dental, Vision, Disability, Life Insurance, and 401K retirement plan contribution. Fourteen (14) paid Holidays, generous vacation and sick leave policy.

California Rural Legal Assistance thrives on our diversity and we are proud to be an equal opportunity employer. We are committed to building a culturally diverse workplace and strongly encourage women, persons of color, LGBTQ individuals, veterans, persons with disabilities, and persons from other underrepresented groups to apply.

How To Apply

To apply, please use link below with resume and cover letter attached

OR Email resume and cover letter to with position title in Subject line.

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