Digital Engagement and Analytics Manager

Who We Are: The Appalachia Funders Network (AFN) is a rapidly evolving and maturing cross-sector funding network that supports our members to effectively contribute to the transformation of the Central Appalachian region. We prioritize equal access to the resources, systems and infrastructure essential to thriving Appalachian communities. Our members include private and family foundations, government agencies, banks, and community development entities. This role works with the AFN staff team, AFN current and prospective members, current and potential AFN supporters, the fiscal sponsor, and foundation, business and government stakeholders both within and outside of the region. For more information see https://www.appalachiafunders.org

Who We Are Looking For:   You are a digital marketer with broad experience in smaller organizations who cares deeply about people in our community who are experiencing barriers to improved wellbeing and economic advancement. You bring the spirit of an advocate and campaigner to your work, are eager to roll up your sleeves, and aren’t afraid to think beyond the way things have ‘always been done’. You embrace the lifecycle of developing, testing, and refining using qualitative and quantitative data. You are committed to apply equity as both a process and an outcome. You should have strong communication and project management skills with prior experience leading digital communication or marketing efforts. You are also skilled in the “back-end” to ensure data integrity and systems’ stability and sustainability You should bring a passion for rural communities and demonstrate a commitment and ability to communicate impact. We seek a multifaceted, strategic, and resourceful professional – part racecar driver, part brainstormer, part systems strategist, and part data nerd. You embrace the opportunity to come into a small, ambitious organization and standup right-sized systems, platforms, messaging, and processes to fuel both national and local reach and engagement.

Position Summary: You will play a key role in fueling AFN’s online presence — by developing our digital strategies and building digital marketing operations that connect with supporters and communities to drive action. In collaboration with the Executive Director and partner vendors, you will help develop and implement data-driven strategies across the organization’s website, email, digital, SMS and social media channels to create effective ladders of engagement. You will harness digital metrics, A/B test results and other key performance indicators to recommend adjustments and optimize campaign performance. You will conduct research and use both primary and secondary data to inform and underpin AFN’s value proposition using compelling messaging and visualizations. You will also provide value and an excellent user experience to our communities and funders such as through virtual events, online payments, access to compelling content, or digital campaign participation. To best steward AFN’s resources, you will make thoughtful investment choices relating to the selection and configuration of applications and systems.

For more information on duties and qualifications see: https://www.appalachiafunders.org/careers

The Appalachia Funders Network is fiscally sponsored by the Foundation for Appalachian Kentucky, a nationally accredited community foundation located in Hazard, KY. The hire will participate in the Foundation’s excellent benefits package which includes a generous retirement plan with annual employer contribution, full vision and dental insurance, and health insurance with 100% of the premium covered by the employer. Support for a home office computer and cell phone will be provided.

This is a remote position located in the U.S. eastern time zone. Commensurate with experience and other relevant factors, the salary range for the role is $62,000 - $70,000.

Priority will be given to those candidates currently residing full-time within an Appalachian Regional Commission (ARC)-designated county within West Virginia, Virginia, Ohio, Tennessee, Kentucky, or North Carolina. Exceptional candidates located geographically near the region with recent (within the last 3 years) substantive work experience in one of the ARC-designated counties may also be considered. For ARC counties please reference: https://www.arc.gov/appalachian-counties-served-by-arc/

Must be able to pass a Kentucky and national criminal history check.

Applications are accepted and reviewed on a rolling basis. To be considered, please send a cover letter, resume, and three relevant project samples (e.g., social media campaign plans/analyses; strategic systems roadmaps; social media user design plans; dashboards and project plans) to careers@appalachiafunders.org and include “Digital Engagement and Analytics Manager” in the subject line.

Position is open until filled; priority consideration will be given to applications received by February 7, 2022. First round interviews will be conducted via Zoom with the possibility of additional interviews in person. The anticipated start date is no later than April 1, 2022. We are unable to respond to telephone inquiries about this position and will not accept candidates through the services of a search firm.

The Foundation for Appalachian Kentucky is an equal opportunity employer that values an inclusive and multicultural working environment. Applicants of diverse backgrounds are encouraged to apply. We prohibit discrimination against any employee or applicant for employment based on race, color, religion, creed, gender, national origin, age, disability, sexual orientation, sex (including marital and parental status), gender identity and expression, economic status, ethnic identity, veteran's status, or any other legally protected status.