Brand and Communications Lead

Brand and Communications Lead

Brand and Communications Lead 150 150 The-Just The-Just
The Justice Accelerator Fund
June 3, 2021
Fully remote with headquarters in Asheville, North Carolina
Job Type
Contact Name (not public)
Ana Zamora


The Justice Accelerator Fund (The Fund) is a fiscally sponsored  grantmaking organization dedicated to dramatically shrinking the overall footprint of America’s criminal legal system—from the number of people incarcerated, to the more invisible and harmful ways it holds individuals, families, communities and entire generations back from opportunity. Please read this letter from the Founder and Executive Director for more about the vision of The Fund.

Our Values 

Our success is dependent on building a team that includes people who have direct, lived experience with the criminal legal system. This includes people with criminal convictions and formerly incarcerated people, family members of currently and formerly incarcerated people, crime survivors and those who have worked within the system including law enforcement, prosecutors, public defenders and corrections. In addition, we want to build a team of individuals from different backgrounds, experiences and political beliefs who can challenge each other's assumptions with fresh perspectives. To that end, we look for a diverse pool of applicants including those from historically marginalized groups — women, people with disabilities, people of color, people who are lesbian, gay, bisexual, transgender, and/or gender non-conforming, first and second-generation immigrants, veterans, and people from different socioeconomic backgrounds.


The Opportunity

With an initial commitment of $350 million over the next five years, The  Fund seeks to hire an experienced communications professional to help launch the organization, lead all brand and communications work and also advise on the organization’s narrative grantmaking strategy. 

The ideal candidate loves storytelling and making creative ideas come to life to support social change and organizational development. They have experiences across the brand and communications spectrum including: media relations, internal and external communications, strategic communications to support advocacy, digital campaigns and presence, and brand strategy and expression. They love being proactive but know how to react with precision. 

You will

Serve as a key leader in building and launching The Fund through the first 6 -10 months:

  • Oversee all external communications in preparation for and through the official launch of the organization. This includes designing the communications plan and leading its implementation. 
  • Center justice, diversity, equity, belonging and inclusion in your personal and organizational leadership both internally and externally. 
  • Working with the Strategy and Operations Lead, design all principles and procedures governing internal and external communications with an acute focus on building an inclusive organizational culture. 
  • Participate in strategic planning for the organization. 
  • Lead the development and execution of the communications vision for the organization, with a specific focus on lifting up the work of grantee partners. 

Once launched, the Brand and Communications  Lead will:

  • Lead all media relations and serve as a lead spokesperson alongside the founder and Executive Director.
  • Work closely with outside partners to manage rollouts and announcements of major grants and partnerships.
  • Manage training for all employees on outward facing messaging and media engagements. 
  • Lead events strategy and all work related to speaking engagements for organizational leads.
  • Manage and lead on crisis communications responses and tactics for the organization and its grantee partners. 
  • Oversee brand strategy for the organization including all design, creative and digital needs. 
  • Be a grantmaker, overseeing investments in narrative and culture that support the organization’s goals. 
  • Work regularly with the founder and other leads on communications needs and provide counsel on positioning and reputational issues. 

The person holding this position may also work part-time for a coordinated 501(c)(4) organization, under a resource sharing agreement. The responsibilities under that position will be overseen by the 501(c)(4) organization. 


You have

  • 10+ years communications expertise, including significant “on the record” spokesperson experience and strong experience in crisis communications for high profile organizations or leaders.
  • Experience establishing strong relationships with journalists at major publications as well as experience working in a variety of media markets, including local media. 
  • Demonstrated experience in leading brand and creative campaigns and teams, as well as managing a suite of external creative vendors.
  • Excellent written and verbal communications skills, with experience developing strategic messaging frames and multi-channel content -- including press releases, web copy, email newsletters, op-eds and social media copy. Experience with speech writing  also a strong plus.
  • Experience providing strategic communications to advocacy and/or political campaigns.
  • The ability to thrive in a dynamic and rapidly growing organization that requires you to flex between strategic, operational, and tactical levels.
  • Experience providing communications counsel to high-profile public figures.
  • Experience with grantmaking and/or experience in 501(c) and 501(c)(4)  organizations is a plus.
  • A deep alignment and commitment to criminal justice reform and racial justice.
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